Once upon a time our Bomber defence created a brand all unto themselves and low and behold, Winnipeg bought in. Swaggerville was born and like any good regime, they had their loyal subjects, ready to defend the name, the brand, the band of brothers. Last year, the Mayor of Swaggerville was ousted. Exiled to none other than the mortal enemy. The defence that once ruled all the land from the SK border to the ON border faltered, their play was not what it should be. Their spirit was not a candle burning bright but rather a flame, snuffed, trying desperatly to relight itself in a blustery windstorm, otherwise known as the Upheaval of a Team.
No one spoke much of Swaggerville as the year went on. There were whiffs of it here and there, with attempts to reignite the brand loyalty but lacking the play on field from which the Swag-storm originally erupted. And with a paltry season over, the residents of Swaggerville quietly snuck away in the night, without a word to their loyal followers who hoped that next year, Mayor or not, they could proudly wave the flag once again.
Fast forward to the beginning of the season, 2013. Loss of a key member of the Swaggerville team. Not a wild promoter of much other than himself. And suddenly, S-Ville is down to two major players, both with potential leadership blood running through their veins, both wanting to rebirth their Swaggerville nation, both knowing that deep down they have what it takes. Will new members emerge? Will Swaggerville show up on the field this year? Will the rookies jump on board and remind the veterans what it feels like to truly LOVE what they do and remind them of what it feels like to feel truly BLESSED to do it every day? Will they remind them that they have thousands of people who bought into their belief system that our defence, these men, are worthy of this brand, this loyalty? I sure hope so.
I remember a time when we would tout, “Swaggerville, population 30,000”. I remember that I thought that was pretty darn cool. If not Swaggerville, then at least lets get back to that place where we can say, “Bomber fandom, population 30,000”.